Brianna White

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Jul 30, 2019
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HOW DECISION INTELLIGENCE CHANGES THE WAY COMPANIES MAKE DECISIONS
Our hyperconnected world has become so complex that existing decision-making processes within organizations are no longer sufficient. In a study, about 65% of executives from Fortune 500 companies said that, as a result, decision-making in their organization has also fundamentally changed. The perception that high-quality company decisions are made is reported by just 57% of respondents.https://dataconomy.com/2022/08/business-growth-in-the-era-of-ai/#_edn1
Moreover, human nature is not very efficient at making good decisions. Most of the time, whether we like it or not, our judgments are usually based on emotions and influenced by unconscious biases. People want to act rationally, but they can’t because they have natural limits to how much information they can absorb and process.
We also tend to settle for the minimum acceptable requirements we need to find a satisfying solution – a phenomenon that is known as “satisficing” (a combination of the words “suffice” and “satisfy”): It’s just a lot easier and faster to sacrifice some things to obtain satisfaction rather than considering all the necessary information to find the optimal solution to a problem.
WHAT IS DECISION INTELLIGENCE?
Time for companies to rethink decision-making. The tool to make proven groundbreaking decisions for your business is Decision Intelligence (DI). It enables organizations to make future-proof decisions faster and more efficiently using advanced technologies such as AI, machine learning, or process automation.
The great breakthrough is: Consideration is given not only to raw data but also to a multidimensional set of data that includes text, images, video, and audio. This way, cognitive technologies cannot only deeply analyze vast amounts of data but also evaluate their correlation, making it possible to derive reliable forecasts and identify decision needs that you might otherwise miss.
The term “decision intelligence” was first introduced in Lorien Pratt’s book “Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World” before being adopted by market researcher Gartner, who has named DI one of the most important technology trends in 2022 and further developed as a strategic business tool.
Continue reading: https://dataconomy.com/2022/08/business-growth-in-the-era-of-ai/
 

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